Craig & Kellie / Unconventional Lives

Life.
Rewritten.

Over 50. Still curious. Far from finished. We’re Craig and Kellie—and we’re making our next chapter our own.

40-ish years
together.
A fresh chapter.
Craig and Kellie dressed in navy, standing together beside an illuminated pool at night
Craig & Kellie
Helping & entertaining adults over 50Health / Style / Travel / ReinventionNashville area, Tennessee
Keep moving Stay curious Make it your own
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Photo needed · Craig & Kellie in Tennessee

Our story / Same team. New possibilities.

We changed
the scenery.
Then the story.

After about 40 years of marriage, we traded Colorado for the Nashville area, downsized, and made room for a different kind of life.

That new chapter led us to content creation. Now we share the things we’re trying, the places we’re exploring, and the discoveries that make everyday life a little better.

We’re here to help and entertain adults over 50. You don’t need to have it all figured out to try something new. We certainly didn’t.

Craig & Kellie

Life doesn’t come with a script

More energy.
More discovery.
More you.

What we’re exploring, trying, wearing, and talking about. There’s a whole lot of life left to live.

01

Health & fitness

Move your body, feel stronger, and make space for everyday wellbeing.

02

Style

Wear what feels like you. A fresh outfit can be a fresh perspective.

03

Travel

New places, familiar favorites, and adventures near and far.

04

Relationships

Life as a couple, keeping connection alive, and plenty of shared laughter.

05

Reinvention

Make room for a different plan. You’re allowed to begin again.

06

Product discoveries

Useful finds and little upgrades that fit into real life.

07

Our Secret Wardrobe

A little outfit inspiration for whatever your next chapter holds.

08

Everyday life

The ordinary moments that make this unconventional life our own.

Out there. In the everyday.

A fresh look
at what’s next.

Sometimes reinvention is a big move. Sometimes it’s a small discovery that changes your day.

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Photo needed · Travel or Nashville adventure

Go somewhere new

Take the scenic route.

From our new Tennessee surroundings to places still on the wish list, there’s always something to discover.

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Illustration placeholder · Style or Our Secret Wardrobe

Show up as yourself

Confidence looks good on you.

Fresh style, everyday movement, and the small things that help you feel like yourself.

For brands / UGC & collaborations

Real people.
Real connection.

Want to connect with a 45+ or 50+ audience? Let’s create relatable content with an everyday perspective and two voices.

Work With Us

Same people. More places.

Find us
in your feed.

Follow the next chapter: stories, finds, style, and a little fun along the way.

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A good conversation is a good start

New chapter?
Say hello.

Share an idea, tell us your story, or talk about creating content for your brand.