Craig & Kellie / Unconventional Lives

Life.
Rewritten.

Over 50. Still curious. Far from finished. We’re Craig and Kellie—and we’re making our next chapter our own.

40-ish years
together.
A fresh chapter.
Craig and Kellie dressed in navy, standing together beside an illuminated pool at night
Craig & Kellie
Helping & entertaining adults over 50Health / Style / Travel / ReinventionNashville area, Tennessee
Keep moving Stay curious Make it your own

Our story / 1986 to now

One life.
Many chapters.
Still rewriting.

We’re Craig and Kellie. Together since 1986. Married in 1992. Parents, entrepreneurs, travelers, farmers, and now full-time content creators.

Our lives haven’t followed one straight line. Here are the people, places, and fresh starts that brought us here.

Five chapters. Plenty of life between the dates.

  1. Photo to add · An early photo of you together, your wedding, or life with the kids.

    01 1986–2003

    Building a life
    together.

    We met in 1986. Before long, we were building more than a relationship: our first tech company, a marriage, and a family. This is where our story began.

    1. We first met.
    2. Started our first tech company.
    3. Got married.
    4. Welcomed our son.
    5. Welcomed our daughter.
  2. Photo to add · A road-trip memory, Colorado Springs, or life at A Joyful Noise Farm.

    02 2004–2008

    Taking the
    scenic route.

    Selling our tech companies opened the door to a different pace. We spent two years traveling around the United States, then put down roots in Colorado Springs and began a new chapter on the farm.

    1. Sold our tech companies.
    2. Began two years of travel around the United States.
    3. Settled in Colorado Springs.
    4. Started A Joyful Noise Farm.
  3. Photo to add · A brokerage milestone, a workday together, or a moment from this chapter.

    03 2016–2022

    Building something
    new. Again.

    Our next chapter took us into real estate. From getting started to becoming a brokerage partner and then opening Craig’s own brokerage, we kept finding new ways to build.

    1. Entered real estate.
    2. Craig became a partner at a real estate brokerage.
    3. Craig started his own real estate brokerage.
  4. Photo to add · A shared fitness photo, or a before-and-after pair showing your progress.

    04 2023–2024

    Changing how
    we live.

    In 2023, we started our weight-loss and fitness journey. By 2024, Craig had lost 75 pounds and Kellie had lost 35. That same year, we started Unconventional Lives—a new way to share our story.

    1. Started our weight-loss and fitness journey.
    2. Craig lost 75 lb. Kellie lost 35 lb.
    3. Started Unconventional Lives.
  5. Craig and Kellie together beside an illuminated pool at night
    Craig & Kellie / Our current chapter

    05 2025–2026

    Choosing our
    next chapter.

    We moved to Tennessee in 2025. In 2026, we started Our Secret Wardrobe and left real estate to become full-time content creators. A new place, a new direction, and more of the life we want to live.

    1. Moved to Tennessee.
    2. Started Our Secret Wardrobe.
    3. Left real estate to become full-time content creators.

Different chapters. Same team.
Still curious about what comes next.

Craig & Kellie

Our work / Content with a shared perspective

Our generation.
Your next
customer.

We don’t just create for this generation.
We’re part of it.

We create relatable content for brands that want to connect with adults 50+. As members of this generation ourselves, we bring shared experience, natural conversation, and a firsthand understanding of what matters in this chapter of life.

An audience with substantial purchasing power.
Creators who speak from experience.

Work With Us
  • 50+ perspective
  • Individual & couples content
  • UGC & brand collaborations

The content showcase

Real life. In the frame.

Product demonstrations, everyday stories, and two perspectives. Watch the featured video below; more approved samples will be added.

Featured videoYouTube showcaseOpen on YouTube (opens in a new tab)
Abstract illustration marking a future portfolio video slotVideo slot 02 / Sample needed9:16 / Vertical content
Home & everyday livingLifestyle storyPlaceholder · Awaiting a brand-approved video.
Abstract illustration marking a future portfolio video slotVideo slot 03 / Sample needed9:16 / Vertical content
RelationshipsCouples contentPlaceholder · Awaiting a brand-approved video.

Slot 1 features our selected YouTube video. Slots 2 and 3 are placeholders awaiting approved samples. Commissioned work is displayed only with the brand’s written approval.

Our specialties

Where experience
meets everyday life.

01

Health & fitness

Active living, wellness routines, and the perspective of our own weight-loss and fitness journey.

02

Fashion, style & beauty

Personal style, try-ons, getting-ready moments, and outfit inspiration through Our Secret Wardrobe.

03

Home & everyday living

At-home routines, useful essentials, and products shown in the places they’re used.

04

Travel & experiences

On-the-go essentials, destinations, and a curious couple’s perspective on discovering somewhere new.

05

Product discoveries & demonstrations

Clear demonstrations and honest product testimonials based on our actual experience.

06

Relationships & couples content

Natural conversation, shared routines, and two perspectives on products that fit life together.

Let’s collaborate

Their goal.
Your product.
A way forward.

The person watching is at the heart of every story we tell. We focus on what they want, what’s getting in their way, and how your product can help. Our role is to offer honest, relatable guidance that makes the next step feel clear—and the outcome feel possible.

Work With Us
Content that puts your audience first
  1. Start with their goal.Understand what your audience wants, the challenge they face, and what a better day could look like.
  2. Show how your product helps.Connect that challenge to a practical solution through clear demonstrations, everyday situations, and honest experience.
  3. Guide them toward the next step.Offer approachable advice and a clear invitation to act, so viewers can make an informed choice and move toward the outcome they want.
Brand feedback & case studies

Approved client testimonials and case studies will be added here when available.

Placeholder: client quote, name, role, and permission to display still needed. No brand endorsement or campaign result is claimed.

Same people. More places.

Find us
in your feed.

Follow the next chapter: stories, finds, style, and a little fun along the way.

Preview note: social links will be activated once the correct destinations are supplied.

A good conversation is a good start

New chapter?
Say hello.

Share an idea, tell us your story, or send your product, creative brief, timeline, and planned use for a brand collaboration.