Health & fitness
Active living, wellness routines, and the perspective of our own weight-loss and fitness journey.
Craig & Kellie / Unconventional Lives
Over 50. Still curious. Far from finished. We’re Craig and Kellie—and we’re making our next chapter our own.

Our story / 1986 to now
We’re Craig and Kellie. Together since 1986. Married in 1992. Parents, entrepreneurs, travelers, farmers, and now full-time content creators.
Our lives haven’t followed one straight line. Here are the people, places, and fresh starts that brought us here.
Five chapters. Plenty of life between the dates.
01 1986–2003
We met in 1986. Before long, we were building more than a relationship: our first tech company, a marriage, and a family. This is where our story began.
02 2004–2008
Selling our tech companies opened the door to a different pace. We spent two years traveling around the United States, then put down roots in Colorado Springs and began a new chapter on the farm.
03 2016–2022
Our next chapter took us into real estate. From getting started to becoming a brokerage partner and then opening Craig’s own brokerage, we kept finding new ways to build.
04 2023–2024
In 2023, we started our weight-loss and fitness journey. By 2024, Craig had lost 75 pounds and Kellie had lost 35. That same year, we started Unconventional Lives—a new way to share our story.

05 2025–2026
We moved to Tennessee in 2025. In 2026, we started Our Secret Wardrobe and left real estate to become full-time content creators. A new place, a new direction, and more of the life we want to live.
Different chapters. Same team.
Still curious about what comes next.
Craig & Kellie
Our work / Content with a shared perspective
We don’t just create for this generation.
We’re part of it.
We create relatable content for brands that want to connect with adults 50+. As members of this generation ourselves, we bring shared experience, natural conversation, and a firsthand understanding of what matters in this chapter of life.
An audience with substantial purchasing power.
Creators who speak from experience.
The content showcase
Product demonstrations, everyday stories, and two perspectives. Watch the featured video below; more approved samples will be added.
Slot 1 features our selected YouTube video. Slots 2 and 3 are placeholders awaiting approved samples. Commissioned work is displayed only with the brand’s written approval.
Our specialties
Active living, wellness routines, and the perspective of our own weight-loss and fitness journey.
Personal style, try-ons, getting-ready moments, and outfit inspiration through Our Secret Wardrobe.
At-home routines, useful essentials, and products shown in the places they’re used.
On-the-go essentials, destinations, and a curious couple’s perspective on discovering somewhere new.
Clear demonstrations and honest product testimonials based on our actual experience.
Natural conversation, shared routines, and two perspectives on products that fit life together.
Let’s collaborate
The person watching is at the heart of every story we tell. We focus on what they want, what’s getting in their way, and how your product can help. Our role is to offer honest, relatable guidance that makes the next step feel clear—and the outcome feel possible.
Work With UsApproved client testimonials and case studies will be added here when available.
Placeholder: client quote, name, role, and permission to display still needed. No brand endorsement or campaign result is claimed.
Same people. More places.
Follow the next chapter: stories, finds, style, and a little fun along the way.
Preview note: social links will be activated once the correct destinations are supplied.
A good conversation is a good start
Share an idea, tell us your story, or send your product, creative brief, timeline, and planned use for a brand collaboration.